my micro-budget work Budgets don’t have to be massive to be effective. Original ideas and unconventional executions can boost the potential of the smallest expenditure. 8 examples follow. GOOD GIFTS CATALOGUE 3 years ago, the tirelessly inventive Hilary Blume corralled me to establish look and tone for her innovative Good Gifts Catalogue, the freshest and most successful charity innovation for decades. Since when, both her idea and my style have been shamelessly pirated by other bodies. www.goodgifts.org COMMUNITY SERVICE VOLUNTEERS ‘Trouble is’, I advised Community Service Volunteers, Britain’s No 1 volunteering charity, ‘doing good isn’t seen as sexy’. So we produced an unconventional annual report, posing as a red-top tabloid, that focused on goodness, to seize the attention and prolonged reading time. www.csv.org.uk PROSTATE CANCER RESEARCH FOUNDATION The Prostate Cancer Research Foundation (PCRF), a London-based charity, funds medical research into causes and treatment. PCRF also hosts bi-annual forums for top talents in the field. Here’s some of my work which lifted both profile and funds (and please check my website copy). www.thepcrf.org ONE TO ONE CHILDREN’S FUND One to One helps deprived children all over the world. My website and print work were used to pull in the money. I wrote and designed this poster for notice boards. HEADLINE: “PLEASE MAKE ME WELL. YOU WILL HELP, WONT YOU? COPY: “ Every 60 seconds, HIV/AIDS kills another African child. At one-to-one, we’re helping to pioneer radical treatment offering HIV+ children a healthy future. But success depends on urgently needed funds. And time is of the essence. Please give at www one2onekids.org.” www.one2onekids.org ROSE Rose, an innovative design agency, asked me to create their brochure. Partially inspired by their Thames-side offices, I suggested that one of design’s most important functions is to build bridges... www.rosedesign.co.uk CARE INTERNATIONAL For 2 years, I was responsible for creating the British annual report for Care International, one of the world’s largest charities. My recommendation: stress positive achievements. Show largest possible photographs. Keep copy minimal. HEADLINE: ‘CARE INTERNATIONAL: A DIFFERENT PERSPECTIVE’. www.careinternational.org.uk SONY ERICSSON Writing Sony Ericsson’s mobile phone brochure was sheer pleasure because the intro permitted my sounding my personal view. HEADLNE: ‘Sony Ericsson: Great Expectations’. INTRO COPY: “Do you want to learn the greatest business lesson of the 20th century? Ignore the consumer and you’re dead. Anything else is business school waffle. Consumers never stop expecting more. And they expect to be satisfied. This business is all about anticipating their demands and fulfilling their expectations. And that’s the best explanation for the existence of Sony Ericsson”. www.sonyericsson.com VENICE SIMPLON ORIENT EXPRESS Journeying through middle Europe by glamorous express; sipping exotic cocktails in retro-chic surroundings; communing with hippos in the Okavango Delta: for 5 years of VSOE train, tour and travel promo material, my copy exuded romance, luxury and discreet adventure. www.orient-express.com http://www.goodgifts.orghttp://www.csv.org.ukhttp://www.thepcrf.orghttp://www.one2onekids.orghttp://www.rosedesign.co.ukhttp://www.careinternational.org.ukhttp://www.sonyericsson.comhttp://www.orient-express.comshapeimage_1_link_0shapeimage_1_link_1shapeimage_1_link_2shapeimage_1_link_3shapeimage_1_link_4shapeimage_1_link_5shapeimage_1_link_6shapeimage_1_link_7